'Excellent' sales for Morrisons
The company has been focusing on fresh food and promotional offers |
Supermarket chain Morrisons has said it had an "excellent" Christmas, with like-for-like sales excluding fuel up 8.2% in the six weeks to 4 January.
The Bradford-based group said its results were helped by its focus on fresh food and promotional offers.
Last week, Tesco said its like-for-like Christmas sales rose 2.5%. Sainsbury's earlier reported a 4.5% rise.
Morrisons said it remained cautious on the outlook for consumer spending, with the market set to stay challenging.
Freddie George, Seymour Pierce |
According to recent data from market researcher TNS Worldpanel, Morrisons reached its highest market share to date in the 12 weeks to 28 December of 11.9%.
"I am pleased with Morrisons excellent Christmas trading, having attracted 2.2 million extra customers with great fresh food and industry leading value," Morrisons chief executive Marc Bolland said in a trading update.
But the group's shares opened slightly lower despite the news.
"We believe it will become harder for Morrisons to improve market share in a more competitive market, which is likely to see greater discounting from Tesco trying to recapture market share," said Freddie George, a retail analyst at Seymour Pierce stockbrokers.
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